Conversion optimization for websites & online shops for more sales, profit and market share
Again and again, new customers from a wide range of industries approach us and are dissatisfied with the performance of their site, the few orders in the shop or too few leads. This is the most widespread phenomenon on the Internet as decisions are made in a matter of seconds. If the visitor doesn't like something, he says "No" and clicks away. The conversion rate is determined by comparing the absolute number of visitors to the conversion (e.g. placing an order, sending a contact form, subscribing to a newsletter or making a call).
Example: You have 100 visitors to your online shop every day, three of whom order something. This corresponds to a conversion rate of 3%.
More attention, more customers, more sales through our usability and conversion optimization
If you don't have enough visitors yet, the first thing is a targeted one Search Engine optimization and the circuit of Search engine advertising such as Google AdWords and Shopping advisable. Once you have traffic, this is the foundation for optimizing conversations.
Do you know where your visitors land, where they click and whether they buy from you? Most of the time the answer to this is “No”. the Bounce rate is high (60% and more) and little or nothing gets around on the target page. The following factors must now be analyzed and optimized so that you not keep burning money
- Content (no facts, bad texts, little information)
- Technology (programming, errors)
- Usability
- Trust (dubious effect, seal missing, payment options)
Ease of use and clear structures are extremely important for sales in online shops. But even with business pages or landing pages, the Usability the most important factor to customer acquisition and Increase orders, contact and leads.
Common mistakes are:
- too many graphic elements
- bad navigation
- no user guidance
- too few calls to action
- little contrast
This can be permanently remedied in just a few steps:
1. Analysis of current circumstances, statistics and definition of goals. Heatmaps and existing user tracking are helpful here. If not available, this will be made up for as soon as possible.
2. Defining solutions to increase conversion
3. Integration and development of design in interaction with technical implementation
4. Tests and evaluation of measures through A/B testing and similar procedures.
5. Extension and perfection of conversion optimization
Increase your profits sustainably through conversion optimization with the same expenses!
| visitors / month | conversion rate | Number of orders | Ø Cart value | Ø turnover |
|---|---|---|---|---|
| 20.000 | 2% | 400 | €80 | €32.000 |
| 20.000 | 3% | 600 | €80 | €48.000 |
| 20.000 | 4% | 800 | €80 | €64.000 |
| 20.000 | 5% | 1.000 | €80 | €80.000 |
| 20.000 | 6% | 1.200 | €80 | €96.000 |
Result: 2% rate increase = 50% more sales.
Other positive effects:
automatically increase the available advertising budget and can thus increase sales again (endless cycle with constant growth!)
By higher retention times and more clicks evaluate Google and other search engines automatically, what the Improve market share and positioning.
When to Start with Conversion Optimization?
Now! Because if you've made it this far, you've made the decision to optimize and do it ahead of your peers and competitors. Don't hesitate!
This is what our customers say about our work:
