Digital & online marketing workshops
for practitioners and those who want to become one!

If you stand still, you will be overtaken - this is even more true in the dynamic world of the Internet than in the conventional economy. So who to be Marketing not constantly checked, adjusted and optimized, quickly falls behind - with fatal consequences!

Our Workshops provide the necessary knowledge to position companies permanently for the future, to win and keep new customers as well as to refine internal processes and identify weak points. Because of our Training- and training offers the perception and effect of your company with customers and on the market will improve significantly. With our Coaching and Seminars set the course for more sales and more growth, because they cover all central aspects of marketing in analogue and digital reality. Of course these are Further developments and qualifications technically and methodically up-to-date, compact and completely focused on the needs of customers and their employees.

The Internet has created completely new marketing opportunities. Today, the next potential customer is just a mouse click away, the once time-consuming and costly exchange with suppliers or sales can shrink to a minimum of effort. But in order for all the advantages of this new digital workflow to be fully exploited, the prerequisites have to be right. Without expert knowledge, companies quickly reach their limits. The ones we developed Training and Seminars sharpen the view for conceptual and practical weaknesses in marketing, they reveal previously undiscovered potential for a sales-increasing web presence and show how digital and virtual marketing can be optimally linked. In these dialogue-oriented Trainings the content is presented transparently and comprehensibly, with sufficient opportunities for questions.

The focus of the seminars is always the concrete applicability of the new findings. In this way, companies receive from us an excellently sorted toolbox to specifically improve the effect of their own presence online and offline. Whether a SEO Workshop or Training for Social media is desired or the skills of teams and managers Marketing Training, especially with the focus Online Marketing should be deepened - we have the right and tried and tested concepts for exactly that.

Finally is Marketing one of our core competencies for more than ten years. From our locations in Bergisch Gladbach near Cologne / Bonn and Munich, we look after customers throughout the German-speaking area and beyond. From our well-established know-how in matters SEO, SEA and strategy consulting, but also in social media, branding, digitization, point-of-sale and e-recruiting, companies from start-ups to international groups benefit.

This bundled expertise also flows into ours Workshops, Coaching and Seminars a. The seminars are usually carried out by the owner and managing director Florian Ibe himself as well as a team leader of a corresponding department. These lecturers are accomplished marketing experts with years of experience. They combine the knowledge from hundreds of successfully completed projects with curiosity about the very special challenges of the individual customer, regardless of whether the marketing is to be completely redesigned or just fine-tuned. An important aspect is how different measures and modules can be intelligently linked with one another in order to multiply their effect. Also thematic and content leave this Workshops nothing to be desired, regardless of whether the respective workshop is aimed at individual employees, managers or entire departments.

SEOworkshop

A SEO- Seminar or workshop imparts and refines the knowledge of how a company can become visible and findable for customers on the Internet - and how to remain so. He raises awareness of possible sources of error and gives tips on how to improve your ranking even further through targeted search engine optimization.

SEA workshop

Search engine advertising is not worth it and is it too expensive? We hear that quite often and why is it? Very easily! No or incorrect tracking, automatic bid strategies and poor landing pages as ad targets. Advertising on Google & Bing has never been as effective as it is today. Properly managed, PPC ads (pay per click) are a real miracle for targeted traffic with calculable ROA (return on adspent) and ROI (return on investment).

Social media workshops

At our Social media workshops the focus is on the most important digital social networks. How do you successfully address your target group via Facebook, Instagram & Co., how does a social media campaign have to be structured so that it not only generates a lot of "likes" but also enough sales - essential, and no longer just for young groups of buyers. This also includes that Social Media Marketing subject to certain rules. The specifically on Social Media Marketing seminars show where the pitfalls lurk.

Marketing workshop

In general, customers are the unknown beings - or are they? Our Marketing workshop provides the basis for addressing, convincing and retaining new customers, both in the traditional way and of course digitally. An equally important topic of ours Marketing workshops is the efficient customer management system so that the benefits remain high, the probability of error low and the costs low.

Branding workshop

In order to be found by customers, you must first be found. Efficient branding is an important prerequisite for this. Our Branding workshop shows how successful branding works, in terms of content, conception and visuals, of course like all our training courses and seminars with the greatest possible practical relevance.

Online Marketing Workshop

Marketing on the web follows its own rules. Our Online Marketing Workshop she explains, from the essentials to the special challenges of the individual customer. This also includes the fact that the classic newspaper advertisement and the advertising pillar have long since been effectively supplemented by bytes and pixels. Our Media Workshop offers an informative round trip through the classic and digital world of advertising and its diverse possibilities.

Content Marketing Workshop and PR workshops

Here are the Content Marketing Workshop and the PR workshops as a supplement in terms of content, because in addition to a strong product, convincing content is still the most important argument for attracting attention on the Internet - with end consumers and the media as important multipliers.

business trainings and sales workshops

Our business trainings and sales workshops help effectively to optimally design business and sales processes in order to write success stories.

Email Marketing Workshop

Despite Slack & Co. - emails are still the most widespread and uncomplicated way to get in touch with business partners and customers online. Our Email Marketing Workshop shows you what is important - from newsletters to effective customer letters.

Facebook Marketing Workshop

Facebook has around 2,5 billion members worldwide, including 30 million active users in Germany alone. Our Facebook Marketing Workshop shows how you can attract the attention of these users and turn them into satisfied customers.

WordPress & WooCommerce training courses, seminars, training courses & workshops

As one of the leading WordPress agencies in the DACH region, a professional and particularly valuable workshop on the subject of WordPress and WooCommerce as the world's leading content management system + shop functionality should not be missing.

All of these seminar concepts are proven and clearly structured - but not "off the peg". Rather, our customers are picked up exactly where they are in terms of marketing. The motto is: "Only as much theory as necessary - as much practice as possible." This ensures maximum benefit and the greatest possible reference to the challenges of the customer. Many of the seminars are intertwined in terms of content and thus have a modular effect - with even more knowledge gain. A concept that works, as the enthusiastic reactions of previous participants show.

We offer our workshops and seminars in-house for customers in Germany, Austria and Switzerland, if required, training courses outside of the DACH region are also possible. Alternatively, the online training can also be carried out via Skype, Zoom, Microsoft Teams or Google Hangouts.